Tag Heuer luxurious mobile phone is finally officially announced. The oddly named Tag Heuer Meridiist is a high-roller fashionable handset and a perfect match of the Swiss-made Tag Heuer timepieces.

The Tag Heuer Meridiist mobile phone is assembled from 430 components and constructed from corrosion-resistant, watch making 316L steel and has two unscratchable 60.5 carat sapphire crystal displays.

The most notable achievement about the Meridiist is probably its battery life - besides 7 hours of talk time it is said to offer almost unmatched standby time of 672 hours (or 28 days). I wonder how it would manage to achieve those numbers.

The Tag Heuer Meridiist is armed with a 2 megapixel camera, a primary 1.9-inch display with QVGA resolution and a secondary OLED one with a resolution of 96 x 76 pixels. The secondary display is rather unusually placed on top of the device and is used for displaying the time (with Swiss precision, you can bet) and your incoming call ID.

The Tag Heuer Meridiist will also be available in several modifications of the back panel - leather, steel, plastic, etc. It’s obviously not a feature-packed handset, but instead a piece of luxury - and as such it might just snatch some of the scarce Vertu market.

Now it might be interesting for you to know that the actual manufacturer of the device is a French company called Modelabs. They are also the manufacturer of the Levi’s phone, which you might have seen.

The Tag Heuer Meridiist is available in selected watch and Jewelry stores and Tag Heuer Boutiques.

Here’s a video of The Tag Heuer Meridiist